2020 CHRISTMAS CAMPAIGN
THE ASK
To create a global Christmas campaign for Coca-Cola that takes into consideration the global pandemic as framework
THE SOLVE
Everything has changed, and everything will keep changing, except the taste of Coca-Cola. No matter how much our circumstances change, what’s inside of us (our beliefs, hopes, and values) remains the same.
And that's what's most important.
We want to focus on that.
OOH
Our OOH billboards will have different Christmas-related icons inside the house, to allude to the idea that the real Christimas celebration resides inside of us.
PACKAGING
The labels of the Coca-Cola bottles will be changed and will indicate that consumers should peel it off the bottle. On the inside of the label, they will find different games and activities that they can enjoy with their loved ones, both in-person and online, thus breaking the distance barrier.
ACTIVATION
Send some Christmas Magic with Coca-Cola
​
We will create a line of small, simple gifts that our customers can send their loved ones. These are to help our customers say “I love you, I’m thinking of you, I’m here, even if at a distance”.
​
Partnership - Coca-Cola will partner with delivery service apps like Postmates, Uber Eats and Rappi to deliver our joyful packages to your loved ones.
