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THE ASK
To creat an OOH campaign that promotes the use of Nicotine Replacement Therapies, thus encouraging Floridians to quit smoking.
THE SOLVE
In order to quit smoking, people need to find a reason to do it - so we gave them two.
Reason #1: Living in a house with a smoker puts cats and dogs at greater risk of health problems, like eye infections, allergies, and respiratory issues including cancer.
Reason #2: Smoking can dull (or kill) your taste buds by changing the blood supply your taste buds are getting.
Art Director: Gloria Martinez
Copywriter: Gloria Martinez
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