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MILLER LITE x JBALVIN
THE ASK
Develop a Latino-specific creative platform / program around a celebrity partnership for Miller Lite.
THE SOLVE
We partnered with J Balvin to inspire Latino beer drinkers to celebrate their most authentic selves and encourage come-as-you-are connections.
First, we redesigned the Miller Lite can to give it J Balvin's personality.
To launch the campaign, we took over a Bodega in NYC, where JBalvin surprised customers. We also created sweepstakes where Miller Lite and J Balvin fans could enter for a chance to win some merch items and beer.
SWEEPSTAKES PRIZES
We also created wild postings for OOH and digital content for Instagram stories and posts.
Role: Jr. Art Director
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